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Review Rating
  • Strong racing focus
  • Sports betting with international markets
  • PremiumBet TV streaming
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PremiumBet Review

PremiumBet, was established in 2023. PremiumBet is, therefore, a relatively new Australian bookmaker with a strong focus on horse racing. Other markets can also be found with NBA, AFL, and NRL events all being represented. Registered players can expect regular promotions, as well as access to PremiumBet TV, which is a live-streaming service.

The user interface is also simple in its design, making it highly accessible even for newer sports betting fans. The user interface is also simple in its design making it highly accessible even for newer sports betting fans. Unfortunately, the customer service team does not operate on a 24/7 basis, and there is little in the way of information, guides, or FAQs found on the site.

Pros & Cons

  • Simple user interface
  • Regular promotions
  • Ample betting markets
  • Lack of on-site information
  • Limited customer support
  • Betting Variety
  • Mobile Experience
  • Payment Options
  • Betting Experience
  • Customer Support
  • Overall Experience
Overall Rating

Website Screenshots

How to place a bet (guide)

Those who wish to place any type of wager on PremiumBet must first register an account. This will require that you fill in some personal details including your name, email address, and phone number. This is an industry standard for all licensed bookmakers in Australia and comes under the KYC (Know Your Customer) process.

You can start the registration process by clicking on the green “Join” button found at the top right of the PremiumBet website. This will take you to a registration form where you can fill in your details. Once completed, you will be able to deposit funds into your account using your chosen payment method. Deposits are instant, allowing you to place bets within just a few minutes of starting the registration process.

Betting markets can be filtered by sports and events, allowing you to find specific betting options easily. Clicking on a betting option will automatically update your betting slip found on the left of the screen, which you can review and confirm at any time. You will also need to enter your stake amount on the bet slip with a minimum stake amount of $0.50. Make sure to doublecheck the details on your betting slip before confirming as you will not be able to change it later.

If you do come across any issues with regard to creating an account or placing a bet, we recommend you contact the customer supportteam. They are available via email or live chat and will be able to assist you during any part of the process.

PremiumBet App

Whether you are playing on a desktop or mobile device, the PremiumBet website provides optimised performance. This means that it is equally viable and accessible to place bets from the comfort of your own home or on the go. Mobile users also have the option of downloading the PremiumBet app, which offers a seamless alternative with a more mobile-optimised user interface.

If you have already created an account on the PremiumBet website you will be able to use the same details to log into the mobile app. All functionality and betting options are available from here and you can adjust your account settings, contact the customer support team, and have access to the same betting markets and promotions found on the desktop version.


PremiumBet Racing

Racing events are the main standout at PremiumBet, which is made very clear when first visiting the site. Horse, greyhound, and harness racing are all front and centre on the homepage, with options to filter between the three sports. You also have the option to filter events by dates, such as being able to view just today’s or tomorrow’s races. There is also a handy calendar feature to select a specific date. Races are further categorised by events and the specific races within those events. This all makes it very easy to find exactly what you are looking for, even during the busy seasons.

PremiumBet Sports

A variety of sports can be selected from the top or left of the screen. This includes Australian Football League and National Rugby League events. There are also various other football events and NBA matches available. These do not have the same comprehensive coverage and filter options as those found in the racing markets. Although, it is still very easy and intuitive to find specific events and betting options for each sport.

PremiumBet Betting

If you are a sports fan who likes to place a lot of different bets on a variety of sports, you may find PremiumBet somewhat lacking. It is not able to offer the same kind of range when compared to competing sports betting sites. With that being said, fans of racing will find a lot of betting options that are easy to filter through. The layout also makes it an intuitive experience even for new sports betting fans, making it ideal for those who are just starting out their online sports betting journey.

Live betting and streaming

Both streaming and live betting options are available. However, live or “in the run” bets can only be placed via telephone under Australian law, and no contact number is given on-site for this. Therefore, it stands to reason that the service isn’t fully rolled out by PremiumBet. The live streaming service is accessible directly from the website.

PremiumBet TV can be found by clicking on the green icon at the bottom left of the screen. Clicking on the PremiumBet TV button will open up a video player with an option to view from a pop-out player as well.

Using the platform

The user interface is definitely one of PremiumBet’s strong suits. It is not flashy or highly stylized by any means. It is, however, ideal for its practicality with a range of filters and a handy calendar that is available for racing events. A navigation bar at the top of the screen makes it easy to find upcoming events for horse, greyhound, and harness races. Other sports can also easily be accessed from additional navigation bars found on either the top or left side of the screen.

PremiumBet Fantasy

Unfortunately, PremiumBet does not currently offer any Fantasy sports betting options.

PremiumBet Bonus

Newly registered players can benefit from enhanced promotional offers by entering the bonus code BETS upon signup. This works as an alternative to a welcome bonus, which Australian sportsbooks are prohibited from offering.

PremiumBet Promotions

Regular promotions and offers can be found on the dedicated PremiumBet Promotions page. You can expect to find Same Game Multis, Same Race Multis, and other promotions from here. PremiumBet also boasts betting tips that are made available to all registered users.

PremiumBet Esports

Unfortunately, PremiumBet does not currently offer any esports betting options.

PremiumBet Casino

With the current Australian betting legislation it is not possible for an online sportsbook to also offer casino games. This comes under the Interactive Gambling Act 2001.

PremiumBet Features

PremiumBet isn’t a sportsbook we would call feature-rich. This can be either a blessing or a curse, depending on what type of sportsbook fan you are. While some may appreciate the simplicity and no-nonsense design offered here, others may want to find something with more going on. With that being said, the standout features are the filter options for racing events,  especially the calendar, as well as the live streaming service offered.


Australian Communications and Media Authority
Victorian Bookmakers’ Association
Victoria Racing Club
Victorian Gambling and Casino Control Commission
ABN: 11 759 756 784

PremiumBet is fully operational and licensed under Racing Victoria while still being operated under Frank Hudson.

Customer Support

  • Live Chat

PremiumBet @ A Glance

  • Founded on

  • Headquarters

  • Owners

    Frank Hudson
  • Game Types

    Sportbook, Racing
  • Betting functions

    LIVE Betting, Multi Betting, Race & Sports Betting, Same Game/Race Multi, Racing, Sports, LIVE Streaming
Set a deposit limit. For free and confidential support call 1800 858 858 or visit .
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